This list of reasons explaining the fast growth of eCommerce in India is incomplete until we specifically look at the reasons why online buyers prefer online shopping to physical shopping.

The advantages of online shopping for buyers include the following:

1) Saves Time: Time is not money today, it is life! this kind of shopping saves precious time of buyers which they can invest elsewhere into something more important.

2) More Choices: Buyers get the luxury of choosing from a vast number of products from different brands according to their choice and preference. This is another reason why buyers prefer internet shopping in India.

3) Bigger Deals and Discounts: Buyers get the best online deals and discounts while shopping via the internet. Deals like BOGO (Buy One Get One), 100%cash-backs, deep discounts, and free home-delivery are availed only through online shopping in India!

4) Search Cost Reduction: Buyers can look for and find the product of their choice within seconds while shopping online against the long & tedious searches during physical shopping.

5) Better Customer Service: Buyers get better customer services like guaranteed product replacement/return, quick grievance redressal, free installation of equipment, online wallet service, etc.

However, online buyers have to face some difficulties as well while shopping. Some of the challenges faced by buyers while shopping online are:

1) High probability of fraud: Since there is no face-to-face meeting between the buyer and the seller, buyers are duped by fake sellers who promise to give the best online deals and discounts but run away with the buyers’ hard-earned money.

2) No physical access to the product before buying: The buyer might misunderstand the features and/or qualities of the product while buying them online as there is no physical access to the product before buying it.

3) Confusion & chaos: Since there are too many products to choose from, the buyer more often gets confused regarding which product to buy!